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Objectives

  • Build validation and business skills: Equip participants with market validation, prototyping and financial modeling skills through a 8 week sprint, incorporating systems thinking to create sustainable, market fit ventures.

  • Simplify investor readiness: Guide ventures to articulate a clear de risking process using our proprietary dashboard, meeting the due diligence standards of top tier agrifood investors.

  • Connect to expertise and networks: Provide access to seasoned agrifood operators, VCs and regulatory experts to refine ventures and build strategic partnerships.

Outcomes

  • Developed skills in market segmentation, prototyping and financial modeling for robust business cases.

  • Increased investor readiness, with 70%+ of participants securing LOIs, pilot contracts or investor pitch opportunities.

  • Validated ventures with clear market fit reducing R&D burn and enabling faster market entry.

  • Progression from unvalidated ideas to investment ready ventures within 90 days.

Impacts

  • Strengthened agrifood ventures with higher valuations and competitive positioning.

  • Accelerated innovation in the agrifood sector through validated, scalable solutions.

  • Economic growth through new ventures, job creation and industry advancements.

Duration

  • 8 Weeks (depends on maturity level): Structured as a cohort or 1:1 program with milestones: Weeks 1-3 (market segmentation and validation), Weeks 3-6(prototyping and testing), Weeks 6-8 (financial modeling and investor pitch preparation).

Interested Profiles

  • Pre-seed/seed agrifood startups: Founders with technical breakthroughs needing commercial validation to secure funding.

  • Corporate innovation hubs: R&D teams tasked with validating internal ventures but lacking market or business model expertise.

  • Research institutions: University technology transfer offices aiming to spin out commercially viable agrifood technologies but needing investor ready strategies.

Program Components

  • 8 week validation sprint: Structured workshops on market segmentation, value proposition design, rapid prototyping and systems thinking to build sustainable ventures.

  • Proprietary de risking dashboard: A tool to track and quantify technology, market and financial risks, supported by our proprietary agrifood dataset for benchmarking.

  • Expert in residence mentorship: Direct guidance from agrifood operators, VCs and regulatory experts to refine strategies and build networks.

  • Investor pitch preparation: Tailored support to craft compelling pitches and meet investor due diligence requirements.

MVP Lab Program Objectives

MVP Lab

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